Digital Marketing in UAE | Why UAE is the Fastest Growing Region in Online Marketing?
It’s 2022 and more than 80% of consumers are heading towards online buying and selling e-commerce platforms, as this type of buying and selling is now safer and time-saving than physically visiting stores and purchasing things that you want. Digital Marketing is an important tool for business growth in today’s world.
Reasons Why UAE is the fastest growing region in Online marketing.
1. High usage of smartphone and internet
The UAE is currently the leading B2C E-Commerce markets in the region, and still has room for progress. High Internet and smartphone penetration rates help the wealthy nation drive the online sales growth, with a projection of a double-digit increase in E-Commerce revenues through 2022.
2. Growing eCommerce startups in the region
MENA, (Middle East, North Africa) and GCC averages were 1.9% and 3%. According to a report published by the government, the higher growth stats were drove by higher internet penetration, a younger population excited to clinch tech-driven e-commerce solutions as well as advanced digital arrangement.
3. Growing online shopping trend in UAE
In UAE, the retail sector is witnessing a fast growth as customers become more aware of quality and value while also expecting the convenience of e-commerce. First things first, e-commerce sales reached almost $20 billion by the year 2020, and on the other side, customary brick-and-mortar businesses continue to flourish. Nearly two-thirds of small retail businesses in UAE reports higher revenues and stride after digital payments acceptance.
4. Up-surging mobile commerce trend
The basic market trends in the UAE include online shopping and mobile commerce. Late last year, more than one out of two digital buyers made purchases by smartphones, and same stats goes with the purchases from overseas websites. Categorically, fashion was on the top of the list of purchases made online by the UAE consumers.
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